Feven and Helena Yohannes are twin sisters and the co-founders of 2•4•1 Cosmetics - an effortless and clean beauty brand that not only enhances your beauty but also instills confidence, kindness, and integrity. The brand name itself "2•4•1" reflects their philosophy that beauty and brains are not mutually exclusive.
Their dedication and hard work have made 2•4•1 Cosmetics a prominent player in the beauty industry, earning them a coveted spot on Oprah's Favorite Thing's list in both 2020 and 2022.
Feven and Helena are political refugees from Eritrea who use beauty to create a community that celebrates diversity and empowers women.
2•4•1 Cosmetics offers clean and effortless beauty products that cater to a diverse audience and are now available at major retailers such as Bloomingdale's, Amazon, and QVC.
Feven and Helena call Los Angeles home, where they lead their company with passion and creativity while indulging in their love for interior design, reading, and cooking delicious meals.
Their ultimate mission is to empower women, one eyeliner at a time, and create a community that celebrates diversity and inclusivity.
Join the 2•4•1 Cosmetics movement today and experience the transformative power of beauty.