The staples!
5 new beauty staples you’ll keep on repeat!
“The two are on a quest to instill confidence, kindness, and integrity in women with their beauty brand, as they say, “one eyeliner at a time."”
“The company was founded by twin sisters who are political refugees from Eritrea, and their creamy, hypoallergenic, and fragrance free formula feels great.” - Oprah
“Twin sisters Feven and Helena Yohannes’ line of color cosmetics, 2•4•1, is all about makeup you wear, not makeup that wears you.”
We just met Oprah!
Watch when Oprah surprises Feven & Helena on Zoom to tell them why they are Oprah's Favorite Things!
We just met Oprah!
Watch when Oprah surprises Feven & Helena on Zoom to tell them why they are Oprah's Favorite Things!
GMA
Learn the story behind the name! Twin sisters and Founders, Feven & Helena Yohannes share their story from a refugee camp to building a beauty brand.
GMA
Learn the story behind the name! Twin sisters and Founders, Feven & Helena Yohannes share their story from a refugee camp to building a beauty brand.
our philosophy
THE 2•4•1 GIRL IS BOTH BRAINS AND BEAUTY.
SHE KNOWS CONFIDENCE IS HER BEST CONTOUR.
SHE UNDERSTANDS YOU ENHANCE YOUR BEAUTY, THAT YOU DON'T CONCEAL IT.
2•4•1 IS THE MAKEUP YOU WEAR THAT DOESN'T WEAR YOU.
THE SOUL DEEP MAKEUP FOR ALL SHADES.
Asmara & Queen
SHOP OUR 2 VELVET LIQUID MATTE LIPSTICKS: ASMARA & QUEEN INSPIRED BY OUR MOTHERLAND, ERITREA AND THE EMPOWERING WOMEN WHO ENCOURAGE US TO LIVE FULLY WITH GRACE, GRIT AND GRATITUDE.
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