DARE TO BE CLASSIC
In a world full of trends, dare to be classic.
DOUBLE TROUBLE
Nothing is more striking than a woman who stands up and stands out!
JUST WING IT!
True beauty is soul deep, but a little eyeliner can't hurt!
shop this look!
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Asmara & Queen
INTRODUCING OUR 2 NEW VELVET LIQUID MATTE LIPSTICKS: ASMARA & QUEEN INSPIRED BY OUR MOTHERLAND, ERITREA AND THE EMPOWERING WOMEN WHO ENCOURAGE US TO LIVE FULLY WITH GRACE, GRIT AND GRATITUDE.
our philosophy
THE 2•4•1 GIRL IS BOTH BRAINS AND BEAUTY.
SHE KNOWS CONFIDENCE IS HER BEST CONTOUR.
SHE UNDERSTANDS YOU ENHANCE YOUR BEAUTY, THAT YOU DON'T CONCEAL IT.
2•4•1 IS THE MAKEUP YOU WEAR THAT DOESN'T WEAR YOU.
THE SOUL DEEP MAKEUP FOR ALL WOMEN.
“Twin sisters Feven and Helena Yohannes started 2•4•1 Cosmetics with the goal of creating products that enhanced women's beauty, instead of covering it up.”
“The two are on a quest to instill confidence, kindness, and integrity in women with their beauty brand, as they say, “one eyeliner at a time."”
“Twin sisters Feven and Helena Yohannes’ line of color cosmetics, 2•4•1, is all about makeup you wear, not makeup that wears you.”
