Dare to be classic
In a world full of trends, dare to be classic. #beclassic
DOUBLE TROUBLE
Nothing is more striking than a woman who stands up and stands out!
SOUL DEEP BEAUTY
Sometimes you just have to work hard, hope for the best and WING IT!
We just met Oprah!
Watch when Oprah surprises Feven & Helena on Zoom to tell them why they are Oprah's Favorite Things!
We just met Oprah!
Watch when Oprah surprises Feven & Helena on Zoom to tell them why they are Oprah's Favorite Things!
“The two are on a quest to instill confidence, kindness, and integrity in women with their beauty brand, as they say, “one eyeliner at a time."”
“The company was founded by twin sisters who are political refugees from Eritrea, and their creamy, hypoallergenic, and fragrance free formula feels great.” - Oprah
“Twin sisters Feven and Helena Yohannes’ line of color cosmetics, 2•4•1, is all about makeup you wear, not makeup that wears you.”
BESTSELLERS
ALL YOUR FAVORITES ARE BACK!
GMA
Learn the story behind the name! Twin sisters and Founders, Feven & Helena Yohannes share their story from a refugee camp to building a beauty brand.
GMA
Learn the story behind the name! Twin sisters and Founders, Feven & Helena Yohannes share their story from a refugee camp to building a beauty brand.
our philosophy
THE 2•4•1 GIRL IS BOTH BRAINS AND BEAUTY.
SHE KNOWS CONFIDENCE IS HER BEST CONTOUR.
SHE UNDERSTANDS YOU ENHANCE YOUR BEAUTY, THAT YOU DON'T CONCEAL IT.
2•4•1 IS THE MAKEUP YOU WEAR THAT DOESN'T WEAR YOU.
THE SOUL DEEP MAKEUP FOR ALL SHADES.
Asmara & Queen
SHOP OUR 2 VELVET LIQUID MATTE LIPSTICKS: ASMARA & QUEEN INSPIRED BY OUR MOTHERLAND, ERITREA AND THE EMPOWERING WOMEN WHO ENCOURAGE US TO LIVE FULLY WITH GRACE, GRIT AND GRATITUDE.
shop this look!
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