“The two are on a quest to instill confidence, kindness, and integrity in women with their beauty brand, as they say, “one eyeliner at a time."”
“The company was founded by twin sisters who are political refugees from Eritrea, and their creamy, hypoallergenic, and fragrance free formula feels great.” - Oprah
“Twin sisters Feven and Helena Yohannes’ line of color cosmetics, 2•4•1, is all about makeup you wear, not makeup that wears you.”
Our beauty philosophy is deeply rooted in our earliest memories as political refugees from Eritrea. Beauty to us is grace and resilience.
As twin sisters, we share everything including our love for makeup and in particular eyeliner!
We will never forget our teenage years as cashiers in high school saving up enough money to buy our favorite beauty brands.
Neither can we forget our mother getting ready for a midnight shift —always making sure she had her lipstick.
We believe makeup is a way to enhance a woman's beauty, not to conceal it. More importantly, makeup is transformative and is a vessel that can inspire deeper conversations.
Our mission is to create an effortless beauty brand that instills confidence, kindness and integrity.
Dare to be classic,
Feven & Helena
P.S. We look forward to seeing you wearing 2•4•1 Cosmetics. You deserve it!
Asmara & Queen
SHOP OUR 2 VELVET LIQUID MATTE LIPSTICKS: ASMARA & QUEEN INSPIRED BY OUR MOTHERLAND, ERITREA AND THE EMPOWERING WOMEN WHO ENCOURAGE US TO LIVE FULLY WITH GRACE, GRIT AND GRATITUDE.
THE 2•4•1 GIRL IS BOTH BRAINS AND BEAUTY.
SHE KNOWS CONFIDENCE IS HER BEST CONTOUR.
SHE UNDERSTANDS YOU ENHANCE YOUR BEAUTY, THAT YOU DON'T CONCEAL IT.
2•4•1 IS THE MAKEUP YOU WEAR THAT DOESN'T WEAR YOU.
THE SOUL DEEP MAKEUP FOR ALL WOMEN.